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The purpose of this paper is to highlight the cultural issues and difficulties encountered when conducting ethnographic fieldwork and interviews in Myanmar and to discuss the measures to overcome such challenges. It aims to provide insight for foreign researchers seeking to collect rich, meaningful and reliable data while establishing fruitful relationship with Burmese participants.

This paper draws on results from a research on cross-cultural dispute resolution in a Chinese-invested enterprise in Myanmar. The authors reflect on their fieldwork experience to present examples of cultural challenges, as well as the strategies used to deal with those challenges.

This paper finds that when conducting ethnographic fieldwork and interviews in Myanmar, researchers should take into consideration “anade” – an important Burmese social convention, perceived power distance between researchers and Burmese participants, roles of cross-cultural interpreters and possibility of cultural stereotypes, especially in a multicultural site. Measures need to be taken to adjust fieldwork arrangement and interview style, reduce perceived power distance and address the impact of prevalent stereotypes. Furthermore, researchers should properly conduct training and discussion sessions with Burmese interpreters to ensure they provide accurate yet culturally informed interpretation.

The cultural challenges in conducting ethnographic fieldwork and interviews in Myanmar remain under-explored. This paper addresses the knowledge gap and discusses various Myanmar-specific cultural issues that await researchers.

Political corruption takes many forms across different countries and regions. The types of corruption that occur in American politics are drastically different from the clientelism, nepotism, and corrupt electoral practices that are seen in the developing world. This chapter will analyze three distinct cases of political corruption in Southeast Asian politics: clientelism in Cambodia, nepotism in Thailand, and the 2021 coup d'état in Myanmar. All three cases highlight the unique challenges facing developing democracies and reveal that, while political corruption affects all countries to a degree, distinct regional and cultural differences produce different forms of corruption in Southeast Asia than in the United States.

The purpose of this paper is to explain why corruption is a serious problem in Myanmar and why the anti-corruption measures initiated by its military government are ineffective.

The paper describes Myanmar’s unfavourable policy context and analyses the perceived extent and causes of corruption in Myanmar before evaluating the effectiveness of its anti-corruption measures.

Myanmar’s location in a bad neighbourhood surrounded by corrupt countries, its vulnerability to the natural resource curse and ethnic conflict, as well as more than five decades of ineffective military rule have hindered its anti-corruption efforts. Corruption remains a serious problem in Myanmar because of the military regime’s lack of political will and failure to address these causes: low salaries; red tape; weak rule of law; and cultural factors. The Anti-Corruption Commission (ACC)’s performance during its first two years cannot be assessed because of the lack of information on its budget, personnel and activities. As the ACC is led by two former military generals, it is not perceived to be independent, and has been criticised for focusing on investigating corruption cases and corruption prevention at the expense of corruption education.

This paper will be of interest to those policy-makers, scholars and anti-corruption practitioners, who are interested in learning about the causes of rampant corruption in Myanmar and why the anti-corruption measures initiated have failed to curb it.

This study aims to examine the outcomes of consumer perceptions of event social responsibility (ESR) for a sponsored community event and its sponsor portfolio (i.e. group of sponsoring companies). It integrates a new antecedent and new moderators of ESR with extant findings to provide a comprehensive model that is theoretically grounded in social identity theory, congruency theory and image and affect transfer.

The authors test the theoretical framework via a field study of attendees (n = 879) at a sponsored, large-scale sporting event that provided ESR through health and wellness education and activities. A field study is especially appropriate because of the experiential nature of sponsored events and ESR.

Fan identification with the sport is an antecedent of ESR, and motivation to attend the event’s supporting activities moderates the relationship between fan identification and ESR. High event-sponsor fit strengthens the relationship between ESR and word-of-mouth and between ESR and sponsor patronage.

This study illuminates the role of ESR as a key driver of outcomes for events and for their sponsor portfolio. Future research should investigate ESR in contexts other than sport and use longitudinal data that include actual purchases. It should further examine the construct of sponsor portfolio because so many events have multiple sponsors

Event sponsorship offers an attractive platform for brands to demonstrate good corporate citizenship; therefore, marketers should consider ESR as a key criterion when selecting events to sponsor. Marketers should sponsor events with high event-sponsor portfolio fit to enhance the outcomes related to ESR for both sponsors and events. This research generally underscores the importance of creating auxiliary, interactive experiences for event attendees.

ESR entails that events should contribute or give back to the local communities and organizations in a charitable way to both help give back socially and to maximize success as measured by electronic word-of-mouth (eWOM) and sponsor patronage toward brands sponsoring the event.

This research identifies a new antecedent and new moderators of ESR and integrates them with extant findings to create a comprehensive, theoretically grounded model. It investigates outcomes for both the event and its sponsor portfolio, in contrast to the scholarship that tends to focus on the (title) sponsor.